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The Shoppes On Tower

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Features & Information

The Shoppes on Tower is a daring development in the heart of Monroe’s growing business district. Bold architectural styles and classic landscaping create an inviting and upmarket shopping experience. A perfect location for retailers and shoppers alike.

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  • History
  • Features
  • Architecture
  • Decorations
  • Landscaping
  • Retail Overview
  • Retail Landscape
  • Demographics
  • Traffic Counts
  • Downloads

History

As longtime Louisiana residents and established project developers, Joe Holyfield and Chris Holyfield recognized the growing need for an upscale retail facility to cater to Monroe’s expanding retail demands. The Shoppes on Tower, born from this vision, was carefully planned and designed to attract discerning consumers.

Headshot of Joe Holyfield
Joe Holyfield
Headshot of Chris Holyfield
Chris Holyfield
Headshot of Lisa Holyfield
Lisa Holyfield

Incorporating a unique blend of interesting architecture, stunning landscapes and upmarket retailers The Shoppes sets itself apart as a landmark destination.

Extensive research led to the site that plays host to this innovative project. Not only does The Shoppes offer 22 units of commercial investment space, but their location also takes advantage of the ever-increasing traffic of Tower Drive, now a major city thoroughfare.

The Shoppes on Tower I-III offers approximately 43,000 square feet of prime retail space; giving you the opportunity to come together with the creative, the culinary, and the fashionable to redefine the Monroe shopping experience.

Features

Location is everything. The Shoppes on Tower’s relaxed, upmarket atmosphere embraces each and every shopper while beautifully designed spaces create the perfect setting for your brand.

Architecture

Three towers stand out as the main architectural feature of Shoppes I; an eye-catching reminder of this center’s upscale status. Stonework and stucco trim form a large percentage of Shoppe I’s exterior finish, accented by stone columns and high-pitched roofs.

Shoppe II’s brick façade and vaulted ceilings complement its early 19th-century industrial architecture with vaulted ceilings, raw materials, and exposed brick walls. Large windows add plenty of natural light creating an open and inviting shopping experience.

Exterior photo of a storefront facade fr

Decorations

Exterior photo of storefronts along the Shoppes on Tower

The Shoppes on Tower is a beautifully decorated complex. Borrowing from the past it fuses together the old world and  the new.  Twin globed Victorian street lamps provide a warm glow in the evenings while gas lanterns and suspended lighting illuminate the entrances and walkways. Gorgeous copper awnings and wooden shutters add a romantic flair to the already attractive façade.

A rarity today, you’ll also find plenty of unique and interesting artwork. Finally, there are plenty of benches for lingering and resting tired feet.

Landscaping

Exterior photo featuring landscaped flowers and trees in front of the Shoppes on Tower

Exquisite landscaping complements the unique architecture of this development. Beds of flowers, tall grasses, and annual plantings soften the stone and brick façades and add a dash of color. Well-placed perennials, trellises, and potted shrubs create a sense of luxury and elegance. Lining the curving, paved sidewalks and street edge are 30ft tall walnut trees adding to the established feel of the center. 

On the north edge of the property, you will find a public use community park with grass-covered moguls and crushed granite walkways. The Shoppes also features a spacious and beautifully landscaped plaza with wooden benches, fragrant flowers, and seasonal plantings. All in all The Shoppes on Tower creates a very inviting and relaxing atmosphere where shoppers can come to eat, discover and shop at their leisure.

Retail Overview

Boasting a large retail area and growing, upwardly-mobile population, Monroe, LA, is overdue for the arrival of high-end retail and The Shoppes on Tower is where it’s happening.

Retail Landscape

Photo of a woman in a black dress and black hat carrying a black shopping bag over her shoulder
Belk’s, Dillard’s, JCPenney, Dick’s Sporting Goods, Sears, Bath & Body Works, Buckle, Charlotte Russe, Gymboree, Hollister, Old Navy, Victoria’s Secret, Target, Kohl’s, Ross Dress For Less, Bed Bath & Beyond, Home Depot, Lowes, Walmart Supercenter, Academy Sports, Talbots, Chico’s, and Jos A Bank.

Demographics

DemographicsMonroeRTA*
2013 Population181,749381,703
2013 Households71,044145,968
2012 MHI*$46,854$53,475
Outdoor photo of a family, featuring father and mother in the center with a child on each of their backs

Traffic Counts

Close-up photo of the taillight of a car
  • Tower Drive = 11,500
  • Oliver Road = 7,984
  • Corner = 20,861

Downloads

Click a button below to download the corresponding materials.

Shoppes III
Overview

Download this document for a basic overview of the Shoppes III development.

Monroe, LA
Retail Analysis

Check this report for a detailed analysis of the retail landscape in Monroe, LA.

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